MCG division of Reliance Retail, Reliance Consumer Products Limited (RCPL), plans to invest ₹1,000 crore to build a new Campa Cola bottling facility in Bihar. The goal of this project is to increase RCPL's manufacturing footprint throughout the nation and restore the venerable Indian beverage brand.
The Growth of Coca-Cola in Bihar
An important stage in RCPL's efforts to increase Campa Cola's market share in India is the planned bottling plant in Bihar. The significant investment demonstrates Reliance's dedication to expanding its beverage activities, even if precise information regarding the plant's location and production capacity has not yet been formally disclosed.
This comes after the opening of a brand-new Campa bottling facility in Guwahati, Assam, which is more than 6 lakh square feet in size and has the potential to produce more than 10 crore liters of carbonated soft drinks and around 18 crore liters of packaged drinking water at once. Significant job possibilities have already been generated by the Assam plant, which has also aided in the industrial development of the area.
Improving the Industrial Scene in Bihar
To support its industrial sector, Bihar has been aggressively luring significant investments. Large firms have found the state to be a desirable location due to its progressive legislation and incentives. Coca-Cola and other corporations have recently declared large investments in the area. For example, SLMG Beverages, a Coca-Cola franchisee, plans to invest ₹1,235 crore to build a bottling facility in Buxar.
The Bihar government has taken the initiative to encourage these investments by offering the required infrastructure and legislative backing. It's anticipated that the construction of the new Campa Cola facility will raise the state's industrial profile even more and give the local populace a lot of job chances.
The Vision of Reliance for Campa Cola
Reliance hopes to revitalize the iconic beverage and establish it as a major force in the Indian soft drink industry by acquiring the Campa Cola brand. By making investments in cutting-edge production facilities and growing its distribution networks, RCPL hopes to compete with well-known international brands and satisfy the varied tastes of Indian consumers.
This goal is supported by the proposed bottling factory in Bihar, which will allow RCPL to expand production capacity and guarantee the availability of Campa Cola goods throughout eastern India.
An important turning point in Reliance's attempts to revive the brand and support the economic development of the state is the opening of the Campa Cola bottling facility in Bihar. It is projected that the project will have a significant positive economic impact and strengthen Bihar's standing as a new location for significant industrial investments.